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Hanuschik, Mike | Disruptive Design: Furthering Usability and Aesthetics in an Engineering Driven Culture

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MIKE HANUSCHIK
Director of Design and Product Management
Intuitive Surgical

Mike Hanuschik is the Director of Design and Product Management at Intuitive Surgical. Hanuschik is passionate about bringing together highly talented people to develop groundbreaking products that make a significant impact on society. His hobbies include backpacking, photography, songwriting and cooking.

Session Title: 
Disruptive Design: Furthering Usability and Aesthetics in an Engineering Driven Culture 

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Kossack, Merrick | Disruptive Design: Furthering Usability and Aesthetics in an Engineering Driven Culture

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MERRICK KOSSACK
Manager of Human Factors Engineering
Intuitive Surgical 

Merrick Kossack is the Manager of Human Factors Engineering at Intuitive Surgical. He has studied and worked in the field of human factors for over 20 years, mostly within the medical device industry. During his career, he has introduced, championed and institutionalized human factors engineering processes and techniques. Additionally, Merrick has co-developed and teaches a course on human factors in medical device development. At Intuitive Surgical, Kossack leads the team responsible for introducing human factors engineering into the organization’s established development processes to ensure the development of a safe and effective system.

Session Title: 
Disruptive Design: Furthering Usability and Aesthetics in an Engineering Driven Culture

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Taesik Yoon

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Yoon

Taesik Yoon, IDSA | Cheongju University

2014 IDEA Student Designs GOLD - 'L-Burner'
2014 IDEA Student Designs Finalist - 'Dewdrop Tree'

Yoon Taesik graduated from Cheongju University’s College of the Arts, having majored in industrial design. He was awarded the grand prize in the student division of the 2012 International Light Vision Expo (2012 Photonics Korea).

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Disruptive Design: Furthering Usability and Aesthetics in an Engineering Driven Culture | Mike, Hanuchik & Merrick, Kossack

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Disruptive Design: Furthering Usability and Aesthetics in an Engineering Driven Culture
MIKE HANUSCHIK& MERRICK KOSSACK

Usability is important, but the realities of designing an elegant workflow involve difficult tradeoffs and challenging group dynamics. Aesthetics are often seen as a frilly “nice to have,” but if incorporated thoughtfully, aesthetics can profoundly contribute to the usability of a product. In this talk, Hanuschik and Kossack will present their experience implementing a design framework in an engineering-driven culture. They don’t propose to have all the answers but they will present more of a “the good, the bad and the ugly” dialogue about our experience developing the latest generation of the da Vinci Surgical System.

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Cross-Industry Exchange: The Influence of Innovation with Bryan Shova

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Cross-Industry Exchange: The Influence of Innovation | July 30, 1pm EDT

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Creating Industry Changing Toy Designs (How to be Original and Unpredictable)

Gregory Martin

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Martin

Gregory Martin, IDSA | Design Lead, PCS

Social Coordinator, 2014

Greg currently is an Industrial Design Lead at Product Creation Studio, a multi-disciplinary design consultancy in the heart of Seattle’s South Lake Union.

Greg has been involved in creating award-winning product designs, experiences, brands, and strategies for start-ups and corporate identities.  

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Wilcox, Stephen | Case Study Track- Inquiry (OR)

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STEPHEN WILCOX, FIDSA
Principal and Founder
Design Science 

Principal and the Founder of Design Science Stephen Wilcox, PhD, FIDSA has 30 years of experience working on the usability of products, particularly medical devices. He was the Chair of IDSA’s Human Factors Section for several years and serves on AAMI’s Human Factors Engineering Committee and the IEC/ISO committee responsible for IEC/ISO 62366:2007. He holds a BS in psychology and anthropology from Tulane University, a PhD in experimental psychology from Penn State and a Certificate in Business Administration from the Wharton School of the University of Pennsylvania. His book, Designing Usability into Medical Products, with Michael Wiklund, was published in 2005.

Session Title: 
Case Study Track- Inquiry (OR)

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Summer Creative Happy Hour

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Hello Everyone,

Summer is here and its time for us to meet, drink and be merry. Lets chat and share share our stories at the June Happy Hour meet-up. This event is open to all and is organized by Lexicon and the IDSA of Western PA.

Hope you make it!

Thursday, July 17, 2014 at 5:30pm - 8:00pm

At the Hofbrauhaus Pittsburgh
2705 S Water St, Pittsburgh

RSVP via Eventbrite

 

 

Stropkay, Scott | Robot-Enchanced Change

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SCOTT STROPKAY, IDSA
Founding Partner
Essential

Scott Stropkay is a founding partner of the research, strategy and development consulting firm, Essential. He helps companies build better discovery processes, define innovation opportunities and leverage design-thinking skills to inform business strategy. His work has guided the selection and development of market leading products and services for clients, including AARP, Gillette, Philips, iRobot, Puma and P&G. Stropkay has worked in both corporate and consulting design capacities for over 25 years. Before Essential, he led an integrated design, human factors and interaction design team at IDEO. He was also a director of design at Gillette and a director of design at Fitch. He holds a Bachelor of Fine Art in Industrial Design from the Cleveland Institute of Art.

Session Title:
Robot-Enchanced Change

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Robot-Enchanced Change | Stropkay, Scott

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Robot-Enchanced Change
SCOTT STROPKAY

Scott Stropkay will frame the issues that designers and organizations will face as their worlds become populated with robotic systems. We will focus specifically on robots in healthcare environments to illustrate the way technology is enabling superhuman capabilities and how those capabilities raise important issues concerning product development, UX design and system design, as well as fundamental moral and ethical questions.

Robots have been tools that perform simple tasks but new technologies are making sophisticated interactions possible (e.g. Intuitive Surgical's daVinci and iRobot's RPVita). On a social level, robots are poised to become invaluable companions to us (e.g. experiments at MIT and Children’s Hospital) and even more provocatively, as smart prostheses address the needs people with disabilities, we are becoming partly robotic (e.g cochlear implants, Deka arm).

In that context, we will discuss ways designers and R&D managers need to think about change; from the perspective of capabilities and affordances, balancing the implications of privacy and community, rethinking human/machine relationships, to changes in business and institutional behavior.

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Car Talk w/ David Lynn

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20140808

Join us for an evening of speed!  Ga Tech alumn and transportation designer David Lynn will share his experiences creating and testing some of the fastest cars the track has ever seen.  In addition, we'll hear some insights into some of the vehicles currently on display at the High Museum.

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Boyd, Ed | Designing Innovation

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ED BOYD
Vice President, Experience Design Group
Dell

Ed Boyd is Dell’s Vice President of Experience Design across commercial, consumer and enterprise. His strategic vision is helping Dell define and execute specific branding and personalization on a wide array of products and experiences. Previously, Boyd served as Global Creative Director for Nike’s Athletic Training Division. He worked as a senior designer for Sony for five years, including a stint in Tokyo, where he worked on home audio and video, telecommunications, television, professional mass storage and in-flight entertainment. He received a BFA in Industrial Design from the Columbus College of Design. 

Session Title:
Designing Innovation

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Biomimicry and Industrial Design

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Ellie Lawson
Chair

GrowShapes is inviting IDSA-SV members to see a sneak peek of the future Silicon Valley 3D Printing Accelerator. GrowShapes is a leading 3D printing and scanning value-added reseller (VAR), which primarily focuses on unique European 3D emerging technologies.

 

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