ELIZABETH ROCHE
Director of Research & Strategy
Ximedica
As the Director of the Research and Product Strategy group, Elizabeth Roche is responsible for integrating design research insights into diverse medical design and development projects. She has extensive experience with a range of design research methods from immersion-based techniques to participatory design to formalized usability tests. Roche leverages the multi-disciplinary skills of the research and design teams to translate research findings into stories and visualizations that illuminate the key insights. Her background is in cognitive psychology and prior to joining Ximedica she was the Principal Design Researcher at the frog Munich studio.
Session Title:
Insight Translation: For the Design Team and the FDA